The mobile app development ecosystem is flourishing in today’s hyper-competitive market. Did you know that App Store grows by over 1.5k apps per day? This is a survey from Statista.
Most apps actually do get lost in the whirlpool of App stores. Generally, the top 20 apps in any app store get discovered by users. Having said that, not surprisingly, most developers thrive to impinge on the top 20. If it’s accomplished, then download rates will skyrocket substantially. Before jumping to any conclusion on how to take a stand for your app to make it a pioneer, it’s important to know some mobile app related statistics and noteworthy mentions. Today, it doesn’t guarantee success like it was exercising before 5 years.
It is necessary to keep up a perfect balance between mobile app development & marketing to ensure the sustainability of your app. Let’s discuss the most important steps to make your mobile app stand out from the crowd one by one.
- Name of the App
I know you are wondering why I am giving importance to the name. It is because the name is the thing that comes first when anyone started engaging with your app.
So what are the strategies for the perfect name of the mobile app?
The name of the application should be trendy, thoughtful and tenacious. Second thing, it should be short and sweet. Third thing, it should be relating very closely to the genre of the mobile app.
2. Admirable Logo
The logo is a symbol of an Application. It’s really important how good the logo is looking because it catches attention. Design the logo for your app that should be as unique as possible but it should be simple, supreme and stunning.
3. The App Description
When the user comes to the ‘Play Store’ without having any knowledge of your application, it’s the app description that will lure him/her to click on the ‘Download’ button. Well, they say it right ‘Content is the King’. It’s not the matter of what you write; it’s how you write. At any rate, you should write it right.
4. Screenshots and Introductory Video
Salient screenshots, vivid videos which are provided there along with the description of the app captivate the Smartphone users to obtain some idea about its usefulness and to get the exact idea about the application. This is how an application is made unique.
5. Reviews
We can’t judge an app based on the video, screenshots, and a short description. So, we always look for feedback of the App by its current users which we can find in the app review section. Mobile app developers create a vacant space for the user to submit their feedback regarding the features and functioning of any specific App. Try to get good reviews from your application users.
6. Last updated
Obviously, there are few bugs and minor errors are there in every mobile application. You should remove it in the next update of your app. Top mobile app development companies believe in updating an app on a regular basis so that the previous misfits get removed by introducing new features and functionalities of the app. You can see the ‘Last Updated’ date below the Review section. That date should be as close as possible to the current date, which means the application was just recently updated.
7. Application size
The size of any mobile application matters a lot. The size also matters for securing a good position in the list of top 20 apps of any specific category. Thus, you always keep in mind that the size of your app should be as low as possible.
8. Number of Downloads
The more number of downloads the more app is popular and the more user engagement. It’s crystal clear that any dumb application will never reach a minimum threshold that a notable app. So the number of downloads will matter when you want to secure the position of your app in the top 20 list.
9. UI/UX
The beauty (UI) should be amazing. When the user installs your app for the first time, in the first place their eyes will be drawn to the design only. So the UI of your app should be enough impressive. Second, making your app stand out from the crowd by delivering value and fullest user experience.
10. Performance
After users installed and liked your app design. The next crucial thing is how it works. Is it quick or is it loading too much? Are there any bugs in an app? You should be constantly working on these factors.
11. Promote your app across several traffic sources
There are a lot of app stores except giants like Apple and Google. Doing that will not only increase the traffic but also enhance brand awareness. This is one of the strategies marketers are applying to get the benefit. You can also go through social media to promote your app.
