1. Custom Web Application/Software/Website Development
Custom application development is the designing of software applications for a specific user or group of users within an organization. This custom software is designed to address specific needs within an organization as opposed to more traditional, standard software used by the masses.
In contrast to commercial off-the-shelf software (COTS), custom software development aims at a narrowly defined set of requirements. COTS targets a broad set of requirements, allowing it to be packaged and commercially marketed and distributed.
2. When you Require Custom Web Development?
2.1 When you’re thinking of more ROI
People in the industry know that custom web platforms yield more ROI when compared to pre-made designs, even though they are more costly.
Custom websites are built with the customer, their business objectives and audience in mind. This means that every move the developers make serves your business to increase conversion rates and generating more profit.
2.2 When you don’t have to worry about the budget
You know the deal, whenever you want something custom, that usually means that you need to dig deeper into your pocket. So, when you‘re not restricted by a strict budget, at that time creating a custom website is a good option.
2.3 When you have a complex idea
When you have complex requirements, unique features and special use-cases at that time you need to work with people who know what they are doing. A project that requires experience and a good eye for detail, a professional’s touch who knows how to make all these features appear seamless and functional without damaging user-experience.
2.4 When you’re keen on aesthetics appealing
The way your website looks also plays a crucial role in winning over new visitors and potential customers. An awesome design can help in boosting sales and driving traffic to your site and that’s why it’s crucial to create a look that is appealing to your audience.
2.5 When you’re concerned about your audience
To boost UX, you’ll also want to understand your visitors’ needs. If you want to gain their trust, you often need to provide personalized solutions to them. When you opt for the custom route, you can also create and customize web pages based on filters and categories like demographics and location. This might seem like a bit of extra work, but depending on the industry you’re in, it can give you a huge advantage over your competitors who are using basic pre-made templates.
2.6 When you want Pre-installed SEO
A lot of digital marketers prefer custom websites because they generally rank better with search engines. Online visibility is crucial for success and good SEO and web development should go hand in hand.
Search engines also prefer custom-built sites because of them generally being more user-friendly and performing better on other platforms, like mobile devices. Optimizing your website for all platforms across the board can be easier when you choose to go custom.
3. Process of Custom Software Development
Custom software development is usually performed by in-house development teams or outsourced to a third-party custom web development company. The same processes and methodologies apply to custom software development as other types of software development. A custom project would move through the familiar steps of requirements gathering, code construction, testing and deployment and apply the same methodologies, like Agile, DevOps or Rapid Application Development, as any other software project.
